Advertising — AEJMC Hot Topics

Book Review – The Chaos Scenario

May 16, 2011 By AEJMC Leave a Comment

The Chaos Scenario: Amid the Ruins of Mass Media, the Choice for Business Is Stark: Listen or Perish. Bob Garfield. Nashville, TN: Stielstra Publishing, 2009. 306 pp.

One of the popular debates about the Internet and related digital technologies is whether they represent an evolutionary change or a revolutionary one. It is fairly easy to argue for the former position, since fundamentally all that the Internet does is to lower the cost of transmitting information. However, it is much more fun to argue for the latter view, and Bob Garfield is clearly in this second camp.

In The Chaos Scenario, Garfield uses a mix of colorful language and well-chosen examples to argue that the so-called digital revolution “isn’t just some news-magazine cover headline. It’s an actual revolution, yielding revolutionary changes, thousands or millions of victims and an entirely new way of life.” The principle implication of this shift is a fundamental undermining of most existing business models for media firms — Garfield envisions the end of traditional advertising agencies, newspapers and other traditional news organizations, and most network television programming.

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Filed Under: Quarterly Winter 2010, Reviews Tagged With: Advertising, aejmc quarterly, Bob Garfield, Internet, Mass Media

TV Ad Spending Still on Top, Web Catching Up

March 30, 2011 By AEJMC Leave a Comment

From Sam Gustin at Wired on March 29 - Here’s a real shocker that I know you’ll find hard to believe: television is the most popular medium in the United States.

That’s why brand advertisers continue to pour more marketing dollars into TV ad campaigns than print, radio or the internet. According to eMarketer, TV ad spending grew a robust 9.7 percent in 2010 as the economy started to rebound from the recession. Read more

Filed Under: News Tagged With: Advertising, Traditional Media, TV

Advertisers Publish New Ethical Guidelines

March 24, 2011 By AEJMC Leave a Comment

This week the Institute for Advertising Ethics published their Principles and Practices for Advertising Ethics (available for download). The paper lays out eight main principles that advertisers should follow when presenting information to consumers. With all the changes to technology and media, the paper says that:

The one constant is transparency, and the need to conduct ourselves, our businesses, and our relationships with consumers in a fair, honest and forthright manner.

It goes on to say that the need for transparency is needed more than ever because consumer trust in advertising institutions is eroding. You can view the press release here or download the paper.

Filed Under: News Tagged With: Advertising, Media Ethics

Ad Spending up in 2010

March 17, 2011 By AEJMC Leave a Comment

Advertising spending increased 6.5% in 2010 up from 2009, reports Stuart Elliot from the New York Times. Ad spending had fallen in 2009 with the economy suffering.

The newspaper category was the only one to still have a decline in 2010. Read the full story here

Filed Under: News Tagged With: Advertising, Content and Distribution, Newspaper

Incorporating Social Media in a Required Research Course for Advertising / PR / Strategic Communication Majors

July 29, 2010 By AEJMC Leave a Comment

By Joe Bob Hester, The University of North Carolina at Chapel Hill

JOMC 279, Advertising and Public Relations Research, is a required course for students majoring in advertising, public relations, or strategic communications in the UNC School of Journalism and Mass Communication. The primary goals of this course are for students to learn 1) to conduct research and evaluate information by methods appropriate to the advertising and public relations professions, and 2) to apply basic numerical and statistical concepts.

During the spring 2010 semester, I integrated social media, specifically Twitter, into all aspects of the course. I had previously used local/regional businesses as “clients” for a research project in the course. However, the benefit of working with real clients carried with it some fairly serious drawbacks, particularly the difficulty in finding appropriate new clients each semester. A previous instructor in the course had always used Super Bowl advertising as the topic for the research project since the course was usually taught in the spring semester. Now that the course would be taught year round, I was looking for a research project topic that would be appropriate regardless of semester. [Read more...]

Filed Under: Features Tagged With: Advertising, AEJMC, Content Analysis, Joe Bob Hester, Public Relations, Social Media, Social Media in the Classroom, Strategic Communication, Twitter, University of North Carolina at Chapel Hill

NYT: Screenvision to Revamp Preshow Ads at Cinemas

July 26, 2010 By AEJMC Leave a Comment

Brooks Barnes talks what’s next at the movies, and mobile tie-ins:

Instead of the usual assortment of trivia, banner ads and snack-bar enticements, the new advertising preshow will rely more on celebrity and sponsored entertainment.

Nascar, for instance, has signed on to deliver exclusive video, which marketers can sponsor. The music producer Timothy Mosley, better known as Timbaland, will pop up in a series of 60- to 90-second videos during the block to talk about his influences and pick songs to play behind more traditional-looking ads. Paula Abdul is another partner, although Screenvision is keeping her role under wraps. [Read more...]

Filed Under: News Tagged With: Advertising, Brooks Barnes, Cinema, Nascar, Paul Adbul, Screenvision, The New York Times, Timothy Mosley