By Peter Kafka on All Things D, Nov. 21, 2011
“After an initial wave of excitement about iPad magazines, some publishers have dialed back their enthusiasm. But the readers who have actually downloaded them like them quite a bit.”
“So says a survey commissioned by a publishers’ trade group: It finds that two-thirds of people who read magazines on tablets and e-readers think they’ll be spending more time with digital issues over the next year. Many of them — 46 percent — are consuming more magazines — both in print and digital form — than they did before they got their hands on an iPad.* And 63 percent of them want more digital stuff to read.”
By Lori Blachford, Drake University
Ted Spiker, an associate professor of journalism at the University of Florida, teaches Magazine Management, Magazine & Feature Writing, Advanced Magazine & Feature Writing, Finding Your Voice, Journalism as Literature, Health & Fitness Writing, and Applied Magazines—the course that produces the campus magazine, Orange & Blue. Spiker, a contributing editor to Men’s Health magazine, is also a freelance writer who specializes in health and fitness writing.